Virtual Reality

Virtual reality

Innis & Gunn brings virtual reality to UK pubs

18-Aug-2016 By Liam Coleman

Is this the real life? Is this just fantasy? It's hard to tell at 50 pubs dotted across the UK where Innis & Gunn is inviting drinkers to don a virtual reality headset when trying its beers.

Technology

Snapchat your food and drink for better sales

15-Aug-2016 By Nicholas Robinson

Operators must embrace newer social media outlets such as Snapchat and Instagram, and ditch older forms like Twitter to maximise food and drink pairings, a research organisation has said.

Trends

Bar reaps rewards from Pokémon Go

18-Jul-2016 By Nikkie Sutton

Maxwell’s Bar & Grill in Covent Garden, central London, has reported a 26% increase in customers after their first week of trading as a PokéStop.

WKD launches "unique" t-shirt for students

10-Aug-2012

WKD has launched the latest in its line of “unique” merchandise with an augmented reality t-shirt aimed at students.

Ale-infused ice cream is a hit

24-Mar-2005

A Yorkshire pub chef has perked-up profits with his Cumberland Ale flavour ice cream. Ian Minto, who runs the Gray Ox at Liversedge, near Brighouse...